Motion Graphic Video
A (re)Brand With
A Plan
Summary
This quirky yet meaningful video was created for MediaValet’s attendance at the 2021 AdobeMAX conference. After many brainstorming sessions and thoughtful conversations with my marketing team, we decided to tell this story of a step-by-step how-to video on strategic rebranding.
My Creative Director provided me with an outline and script of the story which I used to assist me with storyboarding. Then, I created a series of motion graphics in Adobe AfterEffects to pair with my Creative Director’s voiceover. Finally, I’ve added sound effects and Adobe Stock Music to tie it all together.