Engaging AI for Digital Marketing Strategy

This 2023 ebook is a refreshed version of a 2019 ebook from MediaValet. It was the perfect time for a redesign because (1) MediaValet has gone through a rebrand and (2) new and improved AI technology has developed since the last ebook which is noteworthy.

We explored and brainstormed a variety of themes in Figma and decided that it would be a super clever yet creative approach if we took advantage of the AI-created images in Adobe Stock and used the AI technology in Photoshop. I did the layout and reformatting of the old ebook in InDesign. I also worked on branding the stock images to match MediaValet’s new branding. Finally, I prepared all promotional images (email banners, digital ads, etc) and the landing page for launch.