The Essential Guide to Curing Content Chaos

This ebook is an evergreen piece for MediaValet. We explored and brainstormed a variety of concepts in Figma and moved forward with my idea of Alice in Wonderland. I wanted to highlight the sense of chaos, disorientation, and urgency from Alice in Wonderland to help create a stronger and more memorable story for the eBook.

I did the layout and formatting of the ebook in InDesign. I also worked on branding the stock illustrations to match MediaValet’s style. Finally, my design team and I prepared all promotional images (email banners, digital ads, etc) and the landing page for launch.